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Walmart/Op Spring 2,010 "Rock Your Shine" Campaign B-roll Clips
March 31, 2010
Walmart, op clothing, ocean pacific, teen stars, tween, advertising campaign, commercial, music video, Jessica Szohr, CW, Gossip Girl, R&B, Cassie, actors Dianna Agron, Finn, Cory Monteith, Fox tv shows, Glee, Alex Meraz, Twilight Saga, New Moon, Eclipse, Trevor Donovan, 90,210, b roll
B-roll video of Walmart's spring 2,010 multi-media marketing campaign for its Op® brand, which is titled Rock Your Shine. The campaign stars actress Jessica Szohr of the CWs Gossip Girl, R&B singer Cassie, actors Dianna Agron and Cory Monteith of the Fox hit show Glee, actor Alex Meraz of The Twilight Saga: New Moon and Eclipse and actor Trevor Donovan of the CWs 90,210. The national campaign will debut this spring in fashion, lifestyle and entertainment magazines such as Elle, Teen Vogue, Seventeen and Cosmopolitan, outdoor and online at www.op.com.